Plug Social TV
- Year: 2013-2015
- Project manager: Marisa Galbiati, Francesca Piredda con Katia Goldoni, Marco Ronchi, Mariana Ciancia, Simona Venditti, Gabriele Carbone
- Partners: Coltivando, Consiglio di Zona 9, ZUP!, De.De.P.
Plug Social TV is the result of a collaborative design process between students and citizens with the aim of researching and experimenting storytelling as the driving force for identity and engagement processes within local communities.
We worked collaboratively with different local stakeholders of the neighbourhood of Bovisa and Dergano, the area in which the university campus is located in Milan. The design process involved local organizations and associations of citizens ( ZUP!, De.De.P. e Coltivando ) togehter with local administrative institutions (Consiglio di Zona 9, Milano City Council).
Plug Social TV is a new form of web TV based on digital channels and social media that aims to be a platform for dialogue and interaction between citizens, students and institutions and that makes use of narratives to explore and tell the several identities of two sub-urban neighbourhoods.
The narrative universe is made of stories, places and characters which come from an in-field exploration of the local area and from the perception of its inhabitants (interviews, tales, observation). These fragments were used to create different audiovisual artifacts such as web-series, short films, promos, trailers, teasers and other hybrid results.
Some artifacts present real stories told directly from the citizens of the neighbourhood, others are more fictional and aims at elevating local values and indentities to a more universal level through the use of storytelling.
Contents for the Social TV are different in genres - noir, documentary, comedy, talk show - and they all have a transmedia structure that connects audiovisual narrative and users engagement through the use of social media.
Promos, documentaries, short films, interviews, short stories and fragments are published on Plug Facebook page, under the tab 'Social TV' that will be constantly updated with new contents.