Movie Design for Beck's
- Year: 2006
- Project manager: Marisa Galbiati, Francesco Galli, Stefano Govi, Andrea Terranova, Ercole Visconti, Francesca Piredda
- Partners: Beck's
The staff and students of the final workshop of the Master’s programme in Communication Design designed and produced ten commercials for Beck's beer. The goal was to extend the target market to young adults, engaging them more and making the brand seem less stand-offish and unappealing to their age group, while maintaining the same claims as other TV campaigns. Sociability was found to be the key message.